Universal Music Group is launching an artificial intelligence-based platform where users will be able to create remixes, mashups, and new versions of tracks from the company's licensed catalog, according to The Verge AI.
The platform is being developed under a multi-year licensing agreement with ElevenLabs, which specializes in voice and music generation. Artists will be able to decide independently whether to participate in the project.
For the music industry, this signifies a new format for utilizing catalogs within generative tools, but available information does not specify launch timelines, licensing terms for users, or mechanisms for controlling resulting works.
editorial commentary
Why it matters
The likely consequence is expanded access to a licensed music catalog for generative creativity while maintaining the right for artists to opt out. The nearest observable signal will be the publication of the platform's terms and list of participants. Significant uncertainty remains regarding the launch date, rules for using results, and the commercial model.