Apple CEO Tim Cook stated that the company is considering offering users access to greater computational power for Siri's artificial intelligence for an additional fee. This initiative implies integrating new pricing tiers into the existing iCloud+ subscription structure.
During the company's earnings report, Cook noted he expects high demand for Apple Intelligence features and the future version of Siri AI. He emphasized that the company is prepared to offer subscription upgrade mechanisms allowing users to 'climb the ladder' of capabilities based on their needs.
The broad launch of the updated Siri AI assistant is scheduled for autumn alongside the release of iOS 27. The new system will be able to analyze screen content and perform actions within applications, and will also be available through a separate application with an interface similar to chatbots.
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Why it matters
Apple will likely implement a multi-tier subscription system where the speed and complexity of AI queries depend on the tariff. The next observable signal will be the official presentation of iCloud+ subscription terms in autumn 2026. The main uncertainty remains the mass user's willingness to pay for faster assistant performance.