Pythian announced the deployment of Gemini Enterprise at a company of about 500 employees across 27 countries. The goal was to use its own organization as a practical platform to study how enterprise AI creates ROI.

In Pythian's view, many enterprise AI initiatives stall or fail due to overemphasis on tools: companies purchase licenses, grant broad access, and expect value to arise automatically. The Google Cloud AI Blog publication states that this experience changed Pythian's strategy, however detailed performance metrics are not provided in the available description.