Perplexity's revenue in India increased by approximately 60% following the conclusion of Airtel's offer for new users. During this same period, the number of app downloads decreased.
The source does not disclose how the active user base changed specifically, how many users utilized the offer, or why revenue rose amidst declining downloads. The available information is based on a TechCrunch AI synopsis rather than the full text of the material.
editorial commentary
Why it matters
The probable implication is a focus on retaining users after the completion of free promotions and on the difference between downloads, activity, and revenue. The next observable signal will be the dynamics of Perplexity's active users and revenue in India. Significant uncertainty remains due to the lack of primary data and details about the offer.