Instagram is limiting the reach of profiles created using AI if they do not disclose this fact, according to a report by TechCrunch AI.
The decision comes amid growing dissatisfaction with AI influencers. Details regarding the mechanism of restrictions, timelines, and the number of affected accounts are absent from the provided materials.
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Why it matters
A likely consequence is increased pressure on creators and platforms to disclose AI usage. The next observable signal will be clarifications from Instagram regarding the criteria and mechanism of restrictions. Significant uncertainty remains: the source has not disclosed details of the new policy.