Instagram is replacing the "AI creator" label with the designation "AI-generated profile" because users often find it difficult to distinguish profiles created by AI from pages of real people, according to The Decoder.
According to the provided description, profiles without the new label will receive less reach and recommendations. This links the transparency of an account's origin not only to informing users but also to content distribution.
The context for this decision is Meta's position at the end of 2024 year: the company then planned for the coexistence of AI characters and humans on the platform. The full text of the publication and independent confirmation of these details are absent from the source package.
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Why it matters
A likely consequence is a more noticeable separation of AI profiles and human pages in recommendations. The next verifiable signal will be Instagram's official description: the launch timeline, labeling criteria, and rules for limiting reach. Significant uncertainty remains due to the lack of a primary statement from Meta and the full text of the source.